With over a decade of experience in Product Design and Development, successfully leading design efforts to create unique and innovative digital products that consistently exceed both business and customer expectations. I have an iterative, flexible, and open-minded approach to design.

Throughout my career, I’ve had the privilege of working on diverse projects, collaborating with cross-functional teams, and solving complex design challenges. I believe that great design is not just visually appealing but also deeply functional, intuitive, and capable of making a meaningful impact on people’s lives.

I am comfortable sketching concepts collaboratively during a sprint and working independently to produce interactive prototypes; finalising the details of a design, or working on high-level strategy and planning – and all stages in between.


  • Design thinking
  • Discovery research
  • Stakeholder management
  • Usability testing sessions
  • Market research
  • UX reports and audits
  • Evangelizing UX
  • Mentor designers to deliver quality
  • Prototyping
  • Collaborative handoff with devs

Notable clients

  • Lloyds Banking Group
  • Shell
  • Expedia (Hotels.com)
  • Selfridges
  • Booking.com
  • Financial Times
  • Santander