I joined the team as a Product Designer, taking the lead on UI and Visual Design efforts. My primary focus was on delivering an engaging and consistent user experience across the platform while promoting collaboration with engineering teams for smooth implementation.
Aligning teams across Tokyo and London was a key challenge, requiring clear communication and a shared understanding of research insights, design decisions, and roles. Bridging cultural differences and workflows was essential to maintain unity.
From the beginning, we prioritised understanding how businesses and professionals across Asia interact with emerging trends and market insights to make informed business decisions.
I explored multiple user pain points, such as managing large volumes of information and identifying valuable insights efficiently.
To quickly validate our ideas through real-world testing, I built early prototypes, ensuring every concept was grounded in user feedback.
This effort reflected our deep understanding of the user journey and the tools they required for success decisions.
I delivered a scalable design system that elevated product consistency and usability. Using an Atomic Design approach, I started with foundational elements such as typography, colours, and icons. I progressively built cohesive templates and reusable patterns to maintain a seamless design language across the platform.
By collaborating closely with engineers, I ensured these design components were seamlessly integrated into a React-based front end. This partnership reinforced visual and functional consistency, making the platform more intuitive and engaging for users.
The designs went beyond functionality, redefining ScoutAsia’s identity with modern aesthetics, clean typography, and intuitive layouts. They resonated with the platform's professional audience, enhancing trust and recognition.
These designs also set a strong foundation for future iterations, guiding the development team and showcasing the potential of design to elevate ScoutAsia’s market presence and user engagement.
